Ford announced today the launch of their “Cash for Clunkers” aka “Car Allowance Rebate System“ aka “Let Ford Recycle Your Ride” website. 

The website address for the Ford website is “www.letfordrecycleyourride.com“  and offers consumers the ability to type in their old clunker information to see if they qualify for a cash voucher from the CARS program. 

Consumers should know that the NHTSA has stated that the only official reference for car MPG estimates is at http://fueleconomy.gov and that the information on the Federal website is the only final source for qualification data.

Ford is the third most popular car brand that consumers visiting this website have requested calls from a local dealer.  Hats off to Ford and the opportunity this program will bring for new car sales.  Consumers have sent us a clear message that they want to buy Ford cars and trucks. (See Data)

Ford Email Alerts

The Ford website also has a feature called “Sign-up for Email Alerts“. Consumers can enter their email address to be placed on Ford’s email marketing list.  Interestingly enough, the Ford website provides similar email alert features to our Cash for Clunkers Facts website (www.cashforclunkersfacts.com ) that has been up since May. 

We would like to go on the record that our email alert system was the first setup for the Cash for Clunkers program and we have been alerting consumers throughout the legislative process.  Each step of the way we have been sending emails to consumers and today we were pleased to tell everyone on our list that the bill was signed into law.

It would seem that a number of car dealers are getting on the band-wagon to inform consumers about the Cash for Clunkers bill which is now called CARS.   We applaud Ford’s efforts since we have been encouraging dealers to update their website with our consumer awareness logo for the past six weeks.

The www.cashforclunkersfacts.com  website was one of the first dedicated website to cover the bill before it was passed.  It looks likes the rush is on to provide consumers with information about the new program.  To up the ante, Ford has created yet another term to describe Ford’s take on the CARS program:  ”Let Ford Recycle Your Ride“. 

By the end of the month we could see about 20 different slogans for the program.

We stand by the Cash for Clunkers moniker since it has been what American consumers and our politicians have been calling the program for the last six months.  It has a “clunkier” name and it resonates when you say it.  In the crowded market of people claiming to describe the program better, we like “Cash for Clunkers”.

It is said that when people imitate your ideas it is the sincerest form of flattery.  It seems like some people are catching on that consumers are very interested in the bill and that helping them understand the program is good for business.  That is what this website has been doing for the past two months; helping consumers understand the program.

Share Your Feedback

We have added two special pages to our website to allow consumer feedback.  One page  is for consumers to express their appreciation of this website.  The second page is to share their feelings about the CARS program.  Consumers are encouraged to click on the links below to participate:

• Send us a note of praise for the website:  Click Here
• Share your thoughts on the CARS program: Click Here

The next few months will be very interesting.  Please recommend this site along to your friends and follwo us on Twitter.  http://twitter.com/cashclunkers

Tags: Ford, ford cash for clunkers, Let Ford Recycle Your Ride