The NHTSA now has a website dedicated to support cars dealers participating in the Car Allowance Rebate System (CARS).  Click to visit the NHTSA dealer website for cars program:  Dealer Website

The website has some new information for car dealers as well as an upcoming section for CARS Marketing material compliance. The section is for dealers to understand and implement CARS Advertising Guidelines.  The website has the current rules and procedures listed here.

This new “blue” website will be very important for car dealers to bookmark during the lifespan of the Car Allowance Rebate System.  The NHTSA picked a blue color scheme for the website to differentiate it from the consumer facing website which is lime green.

Do the colors mean that consumers will see all the green and car dealers will be crying to blues with all the paperwork and compliance issues that the program represents?  Time will only tell.

The website has a Dealer FAQ Page as well as well as a graphical depiction of the the dealer NHTSA interaction will look.  View Images.

Dealers should see their official registration letters in the mail this coming week.  The letters were mailed on Friday July 17th from an Oklahoma mail facility.

Tags: car dealer registration, cars dealer website, nhtsa blue website